Should Online Newspapers charge the readers?

The online newspaper industry has decided to make profit by charging the readers. They believe that the sales drop of the printed newspapers has resulted due to the free accessibility of the online newspapers. Also, the belief is that the readers are willing to pay. Times being the first to implement this others are expected to follow soon. Is this true with the Asian Countries?

Source: http://www.timesplus.co.uk/tto/news/?login=false&url=http://www.thetimes.co.uk/tto/puzzles/

My opinion is that the Newspaper Industry has to find alternative ways to generate revenue through interactive and innovative methods of advertisements and sponsorships and charge the readers who would not perfer to get exposed to the clutter. What is your opinion? Please comment....

For more information visit: http://news.bbc.co.uk/2/hi/business/10440862.stm