This book is a bible for anyone who is interested in Internet Marketing

Are you interested in learning on how you can exploit the Internet as a marketing tool? Do you want to be the next revolutionizer on the Internet? The following book is the answer for your questions:




I loved it. The 4th Edition is enriched with new case-studies. If you can now buy it from Amazon by clicking the button "Buy from Amazon.com"

What I bought from Amazon...

I have purchased several books from Amazon and my experience has always been good. I got my books in 14 days and the books were handled very carefully in a custom made box. The last book I purchased was :

It is an amazing book which talks on how the web can be created in a usable and interesting manner. I believe the new book  





 from the same author is also interesting and I would like to set my hands on it.

Please click on the books on the top and find more...

What should I Write?

Creating a blog is very easy compared to thinking of what to write. A day is over and actually it is a new day today. A Saturday that I experience from the Friday by staying awake. Went online to do some basic FB stuff. In the process of checking videos, I came across some amazing talents from a YouTube Channel - Kurt Hugo Schneider The MJ medley and Firefilies songs really inspired me leading to checking their College Musical.

The next half of the day was completed with some daily chores and back to some stuff on my Lecture plan. So here I am trying to signoff for the day! Happy SATURDAY!

Sense Networks: Data mining your digital footprints - Jun. 14, 2010

Sense Networks: Data mining your digital footprints - Jun. 14, 2010

Importance of Digital Marketing in todays context!

We live in a world where time is optimized on a daily basis reducing the time spent on traditional media such as Television, newspaper and Radio. Television is watched whilst we read the newspaper or whilst we work on the laptop, the radio is listened to whilst we jog or whilst we drive. Media reach is no more a parameter for accountability but time allocated on media is rather to be thought of.

However sophistication of technology has led todays consumers to use several digital media such as social networks and electronic devices. We carry our blackberry all over the place and is kept next to the pillow at nights, Facebook is a sure stop during a days busy schedule, the RSS feeds and other Web 2.0 features brings the latest news we want including news from the local online news papers and Youtube helps us to release the pressure of the day by enjoying the home made video of a cute baby of 2 who points out any country on the Atlas. The launch of the iPad will take convenience to the next possible level with a possible extinction of the laptop and the introduction of IP TV with multiple interactive features will kill the traditional TV.

We as marketers spend considerable time on our Strategic Marketing Plans. We prepare a complicated Communication Plan with millions of money to be spent over the next 12 months. Have we ever questioned the effectiveness of the money we spend? Are we spending over media that is not exposed the way we want?

The Diploma in Digital Marketing offered by the CAM Foundation has hence devised an excellent programme which introduces marketers to this new Digital world creating the expertise required to develop your organizations Accountable Digital Marketing Plan. Synergy School of Marketing is the only Institute in Sri Lanka who would produce the required Digital Marketers for tomorrow’s organizations.

Hotspot - The Marketer magazine

Hotspot - The Marketer magazine

Waiting for AdSense

Though the blogger settings have a setting to add the widget for AdSense and though some of my friends have AdSense on their blog I have got rejected by AdSense. Trying hard to get approval this time as I want to link my Yasas.me domain to this blog. Hope all goes well! Keeping my fingers crossed!

Using Banner Ads to Promote Your Website

Using Banner Ads to Promote Your Website

Beyond digital - Marketing news - Marketing magazine

Beyond digital - Marketing news - Marketing magazine

Want to simplify your long URL Go to bit.ly

bit.ly | Basic | a simple URL shortener

What do you do when you make a decision on marking an assignment?

When the draft assignment submission deadline is given and students submit it after the deadline but a day before the final assignment submission deadline what do you do?

The correct procedure is not to sign-off as the Draft assignment deadline was not met.

But if the student had informed of the delay and valid reasons were provided for missing it?
Go ahead, and mark it if it is a genuine problem.

If the students were silent till the last hours and then submits it  then what do you do?
This is the problem I am facing. Students submit it at the last moment expecting the lecturer to provide feedback hours before the deadline, this puts the lecturer in to a real fix.

Would like to know your comments: