Your website is not simply and information providing resource. It can also provide a lot of data that can benefit a company. This post will discuss how to analyse such data and what the data can tell you.
Digital Analytics
Any quantitative or qualitative data that can be derived from a digital medium/digital media which can be analysed can be your digital analytics. The following video will help you to understand the importance of Digital Analytics:Some of the basic analytics that you can get from your website are as follows:
- Website visitor traffic
- Locations they visit from
- Average time spent
- Pages visited
- New Vs. Return Visitors
- Browser/OS used
- Device used
- Bounce Rates
These metrics can make you understand the relevance of your content, The most popular pages, responsiveness required, visitor flow, etc... Google Analytics is one of the best and free tools that can be used to analyse such data. You can find training and support resources for Google Analytics by clicking here: https://support.google.com/analytics/answer/4553001?hl=en
