Your website is not simply and information providing resource. It can also provide a lot of data that can benefit a company. This post will discuss how to analyse such data and what the data can tell you.
Digital Analytics
Any quantitative or qualitative data that can be derived from a digital medium/digital media which can be analysed can be your digital analytics. The following video will help you to understand the importance of Digital Analytics:Some of the basic analytics that you can get from your website are as follows:
- Website visitor traffic
- Locations they visit from
- Average time spent
- Pages visited
- New Vs. Return Visitors
- Browser/OS used
- Device used
- Bounce Rates
These metrics can make you understand the relevance of your content, The most popular pages, responsiveness required, visitor flow, etc... Google Analytics is one of the best and free tools that can be used to analyse such data. You can find training and support resources for Google Analytics by clicking here: https://support.google.com/analytics/answer/4553001?hl=en
7 comments:
Thanks Yasas, This is extremely useful. Thanks for sharing this knowledge in a much simplified way.
Great to know you liked it!
Yasas, I don’t know whether I am asking a right question. Because, my IT knowledge is very basic. Anyway, to get information about analytics as you explain, they need to use some kind of cookies or may be tiny programs, (correct me if I am wrong). Once we access web sites, they try to collect information about us and there will be more and more tracking programs installed in our computers. Some of those programs cannot filter even in so called best anti-virus software. By deleting temporary internet files often, is the only solution that I know. Can you please explain a little bit more?
Good stuff ...
i also have almost the same comment as Rajeewa.
Dear Rajeewa & Chandima, with regard to your question which is a very good question there are 2 types of analytics that exist. One is on the server side whilst the other is on client (browser side). The server side analytics are based on the information you send when accessing a website. Information such as IP addresses, browser type, URL, OS, country, city, time, etc.. is captured on this.
Analytics such as Google Analytics uses a script in your website called Java script. analytics.js script does not require setting cookies to transmit data to Google Analytics.However, to get additional information you may need to use cookies. However, Google confirms there are no personal information stored or sent. But if you disable cookies on your browser then that kind of information is not collectible. If you worry about third party cookies transmitting your personal information you may disable your cookies. Hope I answered you.
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