We live in a world where time is optimized on a daily basis reducing the time spent on traditional media such as Television, newspaper and Radio. Television is watched whilst we read the newspaper or whilst we work on the laptop, the radio is listened to whilst we jog or whilst we drive. Media reach is no more a parameter for accountability but time allocated on media is rather to be thought of.
However sophistication of technology has led todays consumers to use several digital media such as social networks and electronic devices. We carry our blackberry all over the place and is kept next to the pillow at nights, Facebook is a sure stop during a days busy schedule, the RSS feeds and other Web 2.0 features brings the latest news we want including news from the local online news papers and Youtube helps us to release the pressure of the day by enjoying the home made video of a cute baby of 2 who points out any country on the Atlas. The launch of the iPad will take convenience to the next possible level with a possible extinction of the laptop and the introduction of IP TV with multiple interactive features will kill the traditional TV.
We as marketers spend considerable time on our Strategic Marketing Plans. We prepare a complicated Communication Plan with millions of money to be spent over the next 12 months. Have we ever questioned the effectiveness of the money we spend? Are we spending over media that is not exposed the way we want?
The Diploma in Digital Marketing offered by the CAM Foundation has hence devised an excellent programme which introduces marketers to this new Digital world creating the expertise required to develop your organizations Accountable Digital Marketing Plan. Synergy School of Marketing is the only Institute in Sri Lanka who would produce the required Digital Marketers for tomorrow’s organizations.
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